Andromeda Business Consulting

Nag Wars: The Return Of The Coach

Do or do not, there is no try ...



In a town, far, far away (well, only about 8 miles) and not actually that long ago (about a year). a local service provider, having been in business for several years and achieved a certain degree of success, recognised that as a business, they were not doing all that they could and were not confident about what the best course of direction should be ...

Nag Wars: The Return Of The Coach

Having spent the last few years struggling on their own, I introduced them to the concept of Goal Getter. They liked what they heard and could see the benefit that working with me could bring.

Following an introductory session, in which I gave them some basic pointers, they believed that they now knew what they needed to do and decided to do it on their own as they couldn't justify the expense of regular meetings. I wished them all the best and told them to keep in touch.

"Less than a year later, I got a call back from them asking for my help!"

Having spent those initial two days going through the Goal Getter process, together we had identified not only the owners' personal and business goals, but had taken an in-depth look at the business in its current state and pinpointed what changes needed to take place to achieve greater success.

A great action plan had been formulated. Each action had been given a time deadline and assigned an owner and then ... nothing happened. How many times have you written an action plan and not followed it?

One of the many things that I say to my clients is that everything we do is training. I firmly believe that all that we do, whether right or wrong, is an opportunity to learn.

The lesson learnt by this particular client is that identifying what needs to be done was simply not enough. They recognised that being only accountable to themselves was not always a good motivator – in fact, it had the opposite effect. With this in mind, we worked out a new plan of what both they and the business needed.

And they needed to be regularly nagged! Which is where I came in ...

I now spend two half-days with these clients every month. That time is spent working on particular areas that require immediate attention. It is an opportunity for them to discuss with me any concerns that they may have and is a time to vent their fears and frustrations.

More importantly, it is a time to tick off each action that has been completed, which gives them a sense of achievement. The fact that I am adding to the list is not viewed as a negative, as each action takes them a step nearer to achieving greater overall success.

However, it soon became apparent that meeting a couple of times a month was not quite enough. So now we have scheduled weekly calls and regular emails between us to check that they have completed certain actions that have been assigned at the end of each face-to-face meeting.

This level of contact is really working for them and now they have:

  • Increased productivity,

  • Increased sales,

  • Reduced stress,

  • More peace of mind,

  • A better structure to their working day,

  • Accountability to someone outside the business.

Whereas coaching was once thought of as an unnecessary expense and a luxury, it is now being viewed very differently by my clients and the results speak for themselves.

"Where do you go for support? Who do you talk to for objective advice and guidance? Who keeps you accountable?"

Working in - and running a business on your own - although rewarding, can be extremely exhausting, both physically and emotionally. The pressure can be immense and if you are trying to cover all the roles that the business requires, something has to give, doesn't it?

Until next time ...



Call me on 07521 790284 and let's talk about Goal Getter and regular coaching for you and your team. Every single business is a potential goldmine so why settle for just having the nuggets on the surface?


I'll happily nag you to your success!


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More about Kirsty Parris ...

I'm Kirsty Parris and I specialise in helping business owners, like you, to realise the true potential of your business. Whether that is getting you back on track with your business plan or helping to devise and implement new plans that you never thought possible.

Some of my clients see me as a coach, a mentor, a consultant and some even as a financial therapist!

Based near Milton Keynes I primarily work with owner managed and family businesses between London and Birmingham.

I offer a broad spectrum of business development services including business coaching, business growth planning, sales and marketing support, personnel support and systems reviews.

I am not just another business consultant as I see the job through with implementation should you require it and I will work with you on a retained basis as an addition to your team or on a project by project basis...your call...and there is no tie in. You work with me for as long as you are seeing the results.

Your minimum requirement? You need to be ambitious enough to reach or exceed your personal and business potential. Together we will make it happen!


07521 790284


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