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How To Make Webinars Work For Your Business

They're a great way to reach out ...

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As business owners dedicate more time to keeping their heads above water, they are making use of webinars as they have less time to leave the office to attend events ...

Webinars are a great way to reach out to busy business owners and managers!

Webinars are a great way to reach out to busy business owners and managers!

copyright: wrightstudio / 123rf stock photo

So webinars are finding more and more favour with business people who still want the benefits of attending a seminar without the hassle of leaving the office in order to attend. Running webinars gives you and your business an opportunity to reach out to customers, demonstrate your expertise and the effectiveness of your products, and engage with them.

Webinars assist your business in:

  1. Generating new leads

  2. Educating new and existing clients on the benefits of your products/services

  3. Reaching prospects and decision makers who are generally not easy to get in touch with

Choose relevant topics that your customers and prospects care about. You should identify an issue or challenge in your target market and create a webinar which demonstrates how you or your firm can help businesses to address the issue.

"Developing a webinar that illustrates how your business can help, will engage your target audience!"

Be tactical and develop a game plan. In running a webinar, you are giving a certain amount of information and advice away to your clients and prospects for free. You need to get a return on this investment. Decide on which tactics you will use to develop new business from your webinar. For example, capture all email addresses of your webinar attendees.

Invite everyone you're connected to. Apart from using email, social media sites such as Facebook, Twitter and LinkedIn can be used to invite clients and prospects to a webinar. However, this is only the beginning.

Once you've run your webinar, friend, follow and connect with all attendees, and they should be receptive because they watched your session online. Additionally, send everyone an email/newsletter out to those who viewed the webinar and attach a link where the participants can download the notes from the session.

Ensure that you record those who click through and download the notes as these people are the most interested in your products or services. Pass these contact details on to your salespeople and ensure that they follow up on the leads within a couple of days.

In addition, have a series of webinars lined up for the future as this will show that your business is invested in providing an on-going information service.

But most importantly, remember to stay in regular contact. A monthly e-newsletter should be sufficient as people can unsubscribe if they want to. Remember to keep a list of those that click through to your blog posts and website and make sure that your sales team follows up on these potential leads.

"Webinars are a great way to reach out to people and I recommend them to all of my clients!"

I sometimes help plan and run them too, so if you'd like to find out more and maybe get a little advice from me, call me on 07521 790284 or click here to drop me an email and let's see how I can help you.

Until next time ...



If you're interested in business coaching and my blog post has inspired you to find out more, then why not visit my website which you can find at and let's arrange a free consultation!

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More about Kirsty Parris ...

I'm Kirsty Parris and I specialise in helping business owners, like you, to realise the true potential of your business. Whether that is getting you back on track with your business plan or helping to devise and implement new plans that you never thought possible.

Some of my clients see me as a coach, a mentor, a consultant and some even as a financial therapist!

Based near Milton Keynes I primarily work with owner managed and family businesses between London and Birmingham.

I offer a broad spectrum of business development services including business coaching, business growth planning, sales and marketing support, personnel support and systems reviews.

I am not just another business consultant as I see the job through with implementation should you require it and I will work with you on a retained basis as an addition to your team or on a project by project basis...your call...and there is no tie in. You work with me for as long as you are seeing the results.

Your minimum requirement? You need to be ambitious enough to reach or exceed your personal and business potential. Together we will make it happen!


07521 790284