Filling In The Gaps In Your Business
Why you need my GAP program ...
POSTED BY KIRSTY PARRIS ON 28/06/2019 @ 8:00AM
Being a business owner is like being on a rollercoaster ride. It can be both exhilarating and exciting, but there are times when it's scary and all you want to do is get off ...
Are you an ambitious business owner or entrepreneur who wants to exceed their potential?
When asked "Why did you decide to have your own business?" a lot of business owners would say they wanted financial freedom, to spend more time with their family and have more holidays. Most would also add that they wanted to be their own boss and have control over their lives. Unfortunately, the reality can be overwhelming and many entrepreneurs are left feeling stressed and overworked. This is where I can help.
"If you're ambitious enough to reach or exceed your potential, then you may want to talk to me about my GAP program!"
Owners and entrepreneurs want to have control, but more often than not, find that the business starts controlling them. The pressure of the day-to-day running of the business, combined with the need to generate more sales is their number one stress factor.
Spending too much time working in your business and not enough working on it is one of the biggest mistakes you can make. Now, this is a line that you may have heard over and over, but what does it really mean?
"It is not just about having a plan for world domination, but about looking at all aspects of your business!"
From the systems and processes, the roles required for the on-going success, having the right people, doing the things that they are good at; all the way through to winning new customers ... and keeping them.
One of the biggest complaints from my own clients is the lack of sales/customers, and that is when the panic sets in! However, in my experience, very few business owners have a decent, or for that matter, any kind of sales management procedure or system in place.
My GAP Program helps business owners and entrepreneurs determine both their personal and business goals which are the fundamental driving forces behind what they do, and this then enables us to delve into the key areas of Marketing, People, Systems and Finance.
"There is more to marketing than just advertising. No business can survive - let alone thrive - unless it is very good at getting and keeping customers!"
The sales and marketing session in my GAP program encompasses marketing strategies as part of a wider programme which helps you to identify your strengths and weaknesses, find new opportunities for raising your profile and helps you to work out exactly what your goals and timescales are.
This is something we can all lose sight of when we're too involved in the day to day running of our business. The challenge is to ensure that you are doing the right things and maximising what you already have.
For example, by performing a SWOT analysis, business owners will be able to determine their Strengths (what makes people buy from us?), Weaknesses (what do others do that are better than us?), Opportunities (what new products/services could we offer?) and Threats (what are our competitors doing that could damage us?).
So, how about some tips to help you get more clients?
Sell the benefits, not the product - Customers buy from you because you give them a solution to a problem. For example, businesses buy new computers because they need to update and replace old, slow machines.
The solution to their problem is a new computer at a fair price with some added benefits such as good backup and support services from the supplier. Regardless of the product or service that you offer, sell the benefits to your customers.
Differentiate your business - Increase your chances of closing the sale by offering added benefits such as great service, a free add-on, etc.
Focus on the numbers - There is no point in selling huge quantities of a product or service to your 'biggest customer' if you are selling at a loss.You should focus your business development efforts on targeting new 'high margin' customers and build your business into a more profitable entity.
Equally, you should try to reduce the number of, or even eradicate, non-profitable customers from your business. You can do this by increasing the price of your products or services to a level where you make a healthy margin. If the customer stays with you then you have a positive result and they are now profitable. If they leave you for another supplier then no harm, since they were loss-making anyway.
Build Relationships - your target market should be viewed as an investment. It requires time, effort and a budget. In order to become a market leader your business needs to demonstrate its expertise. You can do this by writing articles for business magazines and newspapers, producing newsletters, public speaking at seminars and events or just by meeting potential clients face to face.
Essentially, you are giving a little something away to potential customers for free. Over time, by continuously demonstrating expertise and giving away some free advice, potential clients are more likely to buy from you.
So, are you an ambitious business owner or entrepreneur who wants to exceed their potential? Or maybe you are simply feeling stuck and overwhelmed? Whatever the reason, I can help you to fill in the gaps and move you toward your goals.
"Would you like to know more?"
If you'd like to find out more about my GAP program, or arrange a completely free consultation for your business, do give me a call on 07521 790284 or click here to ping me an email and let's see how I can help you.
Until next time ...
More about Kirsty Parris ...
I'm Kirsty Parris and I specialise in helping business owners, like you, to realise the true potential of your business. Whether that is getting you back on track with your business plan or helping to devise and implement new plans that you never thought possible.
Some of my clients see me as a coach, a mentor, a consultant and some even as a financial therapist!
Based near Milton Keynes I primarily work with owner managed and family businesses between London and Birmingham.
I offer a broad spectrum of business development services including business coaching, business growth planning, sales and marketing support, personnel support and systems reviews.
I am not just another business consultant as I see the job through with implementation should you require it and I will work with you on a retained basis as an addition to your team or on a project by project basis...your call...and there is no tie in. You work with me for as long as you are seeing the results.
Your minimum requirement? You need to be ambitious enough to reach or exceed your personal and business potential. Together we will make it happen!
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