How prepared are you? Are you going to be marketing for growth in 2019 or is it same old, same old again?
For many entrepreneurs, this can be a stressful time of year and, for some, it's a time of immense frustration and reflection. The year is nearly at the end and the business you'd envisaged at the start of the year has not delivered what you had hoped for. Sound familiar?
It's so easy to get caught up in day-to-day activities and lose sight of the bigger picture. Driving your business forward is not always as easy as it seems. What does your business have to do, look like and behave like to give you what you want out of life? In other words, what is your vision?
When I first start working with a client, I ask the question, "What's the number one issue you're facing today?" and the answer is always the same, "Marketing doesn't work & I need more customers/sales".
Too much money, time and energy is thrown at numerous isolated approaches and frustration ensues because getting a return on investment just isn't happening. That's where I step in and stop the money burn!Business growth isn't just about sales, it's about:
Without being able to answer all of the above and more, it's next to impossible to have a truly effective marketing strategy. As part of pulling that strategy together, you also need to perform a SWOT Analysis.
By performing a SWOT analysis, you will be able to formulate a strategy that helps you focus on your strengths, identify and fix the weaknesses, minimise threats by negating and preparing for them, and take advantage of opportunities available to you.
Being an entrepreneur is like being on a roller-coaster ... it can be the ride of a lifetime, but there are times when you are screaming to get off. If you are struggling to take your business to the next level, or you are feeling frustrated with your lack of progress, I can help.
If you're interested in coaching for your small business, do call me on 07521 790284 or leave a comment below and let's arrange a free consultation.