Marketing To Win New Customers

New products and services are constantly being developed and businesses need to ensure they are ahead of the competition ...

Here are a few tips to help your marketing message get through to potential customers:

Many businesses put marketing barriers up and at our initial meeting and it's common for me to hear phrases like "I don't have time", "customer service comes first", "I have family commitments" and "that's not what I do!"

"If you have a clear focus that you want to grow your business then you need to make some time to action your plans!"

Here's what the most successful businesses do and it just takes a little effort to implement many, if not all of these ideas for yourself:

  1. Get focussed and set targets for growth over the next 12, 24 and 36 months.
  2. Appoint a full or part-time marketing person or create some time to do the marketing yourself. It's not going to happen by itself!
  3. Get a marketing plan to meet your growth objectives. Ask yourself:

  4. Write down your plan then decide how you are going to action it. How are you going to do it? What marketing materials do you need?
  5. Gather your marketing materials together. Develop a brochure of products/services information. Keep up to date information on your website and consider sending letters, postcards and emails to your database.
  6. Adopt a distribution plan. Decide when and how you will let existing and potential customers know you are here and what offers and products /services you have.
  7. Manage Feedback. Review how effective your marketing activities have been. Be flexible and be prepared to try out different ways of marketing.

"If you want to grow your business, invest in your marketing activities!"

Of course, you could create the time in your busy day to do all this, or you could hire a professional, like me, to do some or all of it for you. Call me on 07521 790284 and let's see how I can help you!


If you're interested in coaching for your small business, do call me on 07521 790284 or leave a comment below and let's see how I can help you.