New products and services are constantly being developed and businesses need to ensure they are ahead of the competition ...
Here are a few tips to help your marketing message get through to potential customers:
You might be surprised to discover that a large number of your prospects are simply not buying from you because they don't fully understand what you do or, most importantly, how it benefits them.
Trying to sell your product or service by focusing on its features won't cut it. Instead, you must explain to your target market what the benefits are to them if they purchase from you rather than a competitor.
Generally speaking, businesses are not great at following up on every potential lead. You can use this to your advantage! Differentiate your firm by following up on each and every opportunity. The more you follow up, the more effective your marketing efforts will be.
Your offering to customers must be appealing. It doesn't have to be the cheapest but it should be the best fit for them.
What can your business do or provide that your competitors do not? One of the keys to getting people to buy is to make it easier for them to say "yes" than to say "no".
Hold a focus group of your top clients in order to find out what really matters to them. Get your finger on the pulse of the people you're marketing to.
See what is appealing about their product or service offering. Perhaps there are aspects that you can include in your own products or services in order to broaden the appeal of your firm.
Many businesses put marketing barriers up and at our initial meeting and it's common for me to hear phrases like "I don't have time", "customer service comes first", "I have family commitments" and "that's not what I do!"
Here's what the most successful businesses do and it just takes a little effort to implement many, if not all of these ideas for yourself:
Of course, you could create the time in your busy day to do all this, or you could hire a professional, like me, to do some or all of it for you. Call me on 07521 790284 and let's see how I can help you!
If you're interested in coaching for your small business, do call me on 07521 790284 or leave a comment below and let's see how I can help you.