When asked "Why did you decide to have your own business?" a lot of business owners would say they wanted financial freedom, to spend more time with their family and have more holidays. Most would also add that they wanted to be their own boss and have control over their lives. Unfortunately, the reality can be overwhelming and many entrepreneurs are left feeling stressed and overworked. This is where I can help.
Owners and entrepreneurs want to have control, but more often than not, find that the business starts controlling them. The pressure of the day-to-day running of the business, combined with the need to generate more sales is their number one stress factor.
Spending too much time working in your business and not enough working on it is one of the biggest mistakes you can make. Now, this is a line that you may have heard over and over, but what does it really mean?
From the systems and processes, the roles required for the on-going success, having the right people, doing the things that they are good at; all the way through to winning new customers ... and keeping them.
One of the biggest complaints from my own clients is the lack of sales/customers, and that is when the panic sets in! However, in my experience, very few business owners have a decent, or for that matter, any kind of sales management procedure or system in place.
My GAP Program helps business owners and entrepreneurs determine both their personal and business goals which are the fundamental driving forces behind what they do, and this then enables us to delve into the key areas of Marketing, People, Systems and Finance.
The sales and marketing session in my GAP program encompasses marketing strategies as part of a wider programme which helps you to identify your strengths and weaknesses, find new opportunities for raising your profile and helps you to work out exactly what your goals and timescales are.
This is something we can all lose sight of when we're too involved in the day to day running of our business. The challenge is to ensure that you are doing the right things and maximising what you already have.
For example, by performing a SWOT analysis, business owners will be able to determine their Strengths (what makes people buy from us?), Weaknesses (what do others do that are better than us?), Opportunities (what new products/services could we offer?) and Threats (what are our competitors doing that could damage us?).
So, how about some tips to help you get more clients?
The solution to their problem is a new computer at a fair price with some added benefits such as good backup and support services from the supplier. Regardless of the product or service that you offer, sell the benefits to your customers.
Equally, you should try to reduce the number of, or even eradicate, non-profitable customers from your business. You can do this by increasing the price of your products or services to a level where you make a healthy margin. If the customer stays with you then you have a positive result and they are now profitable. If they leave you for another supplier then no harm, since they were loss-making anyway.
Essentially, you are giving a little something away to potential customers for free. Over time, by continuously demonstrating expertise and giving away some free advice, potential clients are more likely to buy from you.
So, are you an ambitious business owner or entrepreneur who wants to exceed their potential? Or maybe you are simply feeling stuck and overwhelmed? Whatever the reason, I can help you to fill in the gaps and move you toward your goals.
If you're interested in coaching for your small business, do call me on 07521 790284 or leave a comment below and let's see how I can help you.