Dispelling The Myths About Marketing

I have more than 20 years of experience marketing within businesses and still believe that there are always new things to learn ...

So here I am, sitting in a classroom, whilst my fellow delegates are eating lunch in the restaurant and I'm writing this week's blog post. I'm attending a fantastic, yet incredibly intensive, 3-day workshop on Marketing!

"This has to be the most dynamic and informative marketing course I've ever attended!"

The use of state-of-the-art equipment has made this an invaluable experience. We are drilling down to the core of all aspects of marketing, and in this day and age, it is an ever evolving subject matter. I will share some of this knowledge with you throughout next month.

If you've read my previous blog posts you will understand the importance of doing marketing properly - which unfortunately is something that the majority of owner-managed businesses struggle with.

When I speak to a client for the first time, their number one issue is the need to increase sales and the frustration of not getting them. So I ask them "what do you think marketing truly is?" and they struggle to answer. Can you?

However, I get a variety of responses, but two of the biggest myths are:

  1. It is too expensive to market properly
  2. It takes too much time to do it properly

Yes, It can be expensive if all you are doing is throwing money at advertising when you haven't even established who your target market is and where you should be targeting. Yes, It can be an absolute waste of time putting your energy into unqualified activities, with no marketing plan.

I just want to give you something to think about ...


If you're interested in coaching for your small business, do call me on 07521 790284 or leave a comment below and let's see how I can help you.