Developing An Effective Promotional Strategy

Marketing is often confused with PR, but those are just a couple of the components of an effective promotional strategy ...

Why Stories Are Great For Marketing

Whenever Remembrance Day approaches we watch, read and listen to stories of heroism, bravery and tragedy ...

Micro-Marketing And The Art Of Precise Targeting

Thanks to CRM, firms have the opportunity to manipulate vast databases to highly target their campaigns ...

The Ancient Art Of Project Management

To be successful, managers must deliver results on time and within budget. Project management is now an essential skill ...

Nag Wars: The Return Of The Coach

In a town, far, far away (well, only about 8 miles in fact) and not actually that long ago (about a year if I remember rightly) ...

Marketing To Win New Customers

New products and services are constantly being developed and businesses need to ensure they are ahead of the competition ...

Customer Retention Strategies

Some businesses are so focused on winning new clients they often neglect to put any effort into retaining them ...

Top 5 Tips For Better Customer Relationships

One of the most important parts of being in business is maintaining and enhancing our customer relationships ...

Filling In The Gaps In Your Business

Being a business owner is like being on a rollercoaster ride. It can be exhilarating, but there are times when you want to get off ...

Don't Just Work In Your Business, Work On It Too!

If nobody knows who you are, what you do and how they could benefit from your services, the phone will never ring ...

Planning For 2019: Decluttering Your Business

Have you started planning for 2019 yet? Yes, I know that we're still only part way through this year, but you can certainly make a start ...

Don't Ask Jeeves, Ask Your Customers!

It's that time of the year when we spend hours walking around shops or searching the internet for the perfect gift ...

Dispelling The Myths About Marketing

I have over 20 years experience marketing in businesses and believe that there are always new things to learn ...

Will You Be Marketing For Growth In 2019?

How prepared are you? Are you going to be marketing for growth in 2019 or is it same old, same old again?

Planning + Marketing x Effort = Success

Business owners are time poor and must prioritise the important tasks. But many get caught up working in the business ...

Business Is So Very Personal

Driving your business forward is not easy. What does your business have to look like to give you what you want from life?

People Are The Driving Force Of Your Business

To create a great business you need to build a great team. A motivated team that understands your vision ...

An Effective Leader Is Always A Good Communicator

Without communication, there would be no commerce. Successful businesses leaders are good communicators ...

Motivating Your Team Through Times Of Change

I have worked with many business owners, helping to formulate their plans and working on strategies to implement those plans ...

Helping One Person May Not Change The World

I haven't written a blog post for some time. Just recently, I had the most profound experience that inspired me ...

Never Underestimate The Power Of You

It was my intention to write a blog post about something business related, but instead, this is something personal ...

A Picture Is Worth A Thousand Words - Part 2

Goal setting is a process of thinking about your ideal future and for motivating yourself to turn your vision into reality ...

A Picture Is Worth A Thousand Words - Part 1

The adage ''a picture is worth a thousand words'' refers to the notion that a complex idea can be conveyed in a still image ...

Business Continuity Planning Vs My Garden

I like to think that I am a determined individual who thinks positively. Tidying up my garden changed that last weekend ...

The Power Of A Smile!

When I start to write my blog post, I think of what would be useful to someone reading it. This week I want to talk about smiling ...