Micro-Marketing And The Art Of Precise Targeting

Thanks to CRM, firms have the opportunity to manipulate vast databases to highly target their campaigns ...

Nag Wars: The Return Of The Coach

In a town, far, far away (well, only about 8 miles in fact) and not actually that long ago (about a year if I remember rightly) ...

Planning + Marketing x Effort = Success

Business owners are time poor and must prioritise the important tasks. But many get caught up working in the business ...

Dispelling The Myths About Marketing

I have over 20 years experience marketing in businesses and believe that there are always new things to learn ...

How Systemising Your Business Can Maximise Its Value

Effective systems are the essential part of running a business. But remember, systems in their own right do not create growth ...

Developing An Effective Promotional Strategy

Marketing is often confused with PR, but those are just a couple of the components of an effective promotional strategy ...

Marketing To Win New Customers

New products and services are constantly being developed and businesses need to ensure they are ahead of the competition ...

Don't Just Work In Your Business, Work On It Too!

If nobody knows who you are, what you do and how they could benefit from your services, the phone will never ring ...

Customer Retention Strategies

Some businesses are so focused on winning new clients they often neglect to put any effort into retaining them ...

Filling In The Gaps In Your Business

Being a business owner is like being on a rollercoaster ride. It can be exhilarating, but there are times when you want to get off ...

When You're In Business, Cash Is Always King!

''Turnover is vanity, profit is sanity, cash is reality'' You may have heard this saying, but what does it actually mean?

Business Is So Very Personal

Driving your business forward is not easy. What does your business have to look like to give you what you want from life?

Motivating Your Team Through Times Of Change

I have worked with many business owners, helping to formulate their plans and working on strategies to implement those plans ...

An Effective Leader Is Always A Good Communicator

Without communication, there would be no commerce. Successful businesses leaders are good communicators ...

How To Make Webinars Work For Your Business

As business owners dedicate more time to keeping their heads above water, they are making better use of webinars ...

Top 5 Tips For Better Customer Relationships

One of the most important parts of being in business is maintaining and enhancing our customer relationships ...

Planning For 2019: Decluttering Your Business

Have you started planning for 2019 yet? Yes, I know that we're still only part way through this year, but you can certainly make a start ...

Don't Ask Jeeves, Ask Your Customers!

It's that time of the year when we spend hours walking around shops or searching the internet for the perfect gift ...